The detail behind the work
I work through the commercial offer and the technical environment together, so the design and development decisions support the same purpose and responsibilities remain clear.
01Translate the offer into useful journeys
We identify the audiences, priority services and decisions the website needs to support. I review how your team describes the offer internally and how a customer is likely to search for help, then plan a structure that connects those two views.
This can include an overall solution narrative, detailed service pages and supporting case studies. A group business may also need distinct divisional routes. The Lansafe case shows a forthcoming design organised around three specialist divisions; it is clearly presented as that project stage.
02Agree the evidence and the calls to action
We select the material that explains your expertise: approved customer stories, relevant diagrams, team knowledge and current partner information. Commercial and technical reviewers can then confirm the claims before they become prominent headlines, downloadable material or campaign landing pages.
Enquiry forms are planned around a useful first conversation. A support request, a new-business brief and a partner enquiry may need separate destinations. Connections to your CRM or other systems are assessed against their supported interfaces and the team responsible for handling the information.
03Build with the people maintaining the website
I establish how the existing platform is edited, hosted and supported, then agree the change boundary with you. That is particularly useful where the website sits alongside customer systems and several suppliers have different responsibilities for the wider digital environment.
The build is checked against the agreed journeys, with responsive layouts, working links and a practical editing approach. Development, content and approval steps remain visible, so your team can review a finished page or feature with the information needed to give useful feedback.
04Plan improvements beyond the launch date
After the first release, we can prioritise ongoing content and development using available enquiry, analytics and search information. A new product or campaign can then be added within a coherent structure, with a relevant audience and a clear route through the site.
My maintenance and support work can sit alongside that improvement programme. The scope is agreed around your needs; a continuing development relationship can include different work from a basic maintenance plan, and the responsibilities should stay explicit.