Architecture & outdoor living
Okopod
Space for a different way of living.
Development for a business creating considered spaces. Our role includes website development, hosting, SEO, maintenance and ads.
- Web Development
- Hosting
- SEO
- Maintenance
- Ads
PPC & paid media.
Make the next click count.
Paid campaigns with a clear audience, a considered budget and somewhere useful to land. Let’s put the whole journey together.
150+ five-star reviews on Google
Award winningA purpose for every campaign
Your ambition.
A considered plan.
An enquiry, a booking or a sale. We start with the action that matters to your business.
A local Wigan business and a national retailer need different campaign plans. We ask about your offer, audience, margins and capacity before discussing channels or spend. That context helps us decide where paid media could fit and what a useful outcome looks like.
Our work brings campaign planning, creative and the website journey into the same conversation. You’ll speak to the people doing the work, with a clear explanation of the budget, the decisions and what we are learning as the campaigns develop.
A few relevant examples from our studio
Different businesses.
Work with its own character.
Explore selected projects and the services we provided. Each case study explains our role in the wider work.
Transport & logistics
AJP Logistics
A business that keeps moving.
Web design and development for AJP Logistics, supported by hosting, search optimisation, maintenance and paid campaigns.
- Web Design
- Web Development
- Hosting
- SEO
- Maintenance
- Ads
Retail & e-commerce
Sumison
Built around the products.
E-commerce development for Sumison, alongside hosting, SEO, ads and ongoing maintenance. A practical partnership for an online retail business.
- E-Commerce
- Web Development
- Hosting
- SEO
- Ads
- Maintenance
Work you can be part of.
The click is part of the journey
An ad that makes sense.
A page that follows through.
The message in an advert creates an expectation. We look at what happens after the click, from the information on your landing page to the enquiry form or checkout. A clear offer needs a journey that can carry it through.
Budget decisions need context. We discuss the value of an enquiry or order, the services you want to promote and what your team can deliver. Spend and management costs are made clear, with an agreed approach to changes as the campaign develops.
Creative and targeting give us things to test, but useful learning needs a defined question. We agree what to compare, review the available evidence and use your feedback on enquiry quality to decide which changes deserve the next part of the budget.
See how we get thereFrom the audience to the action
Every part connected.
Every decision explained.
We shape the scope around the channels, creative and website work your campaign needs.
Campaign direction
We define the offer, audience and action before building the campaign. Location, demand, commercial priorities and the available budget inform a practical plan, with a clear reason for the channels and campaign structure we recommend to you.
Google Ads
Search campaign planning starts with the words people use and the intent behind them. We organise relevant messages and landing pages around your offer, with time set aside to review search activity and refine the agreed campaign.
Meta campaigns
For Facebook and Instagram campaigns, we connect audience planning with creative that introduces your offer clearly. The message, imagery and destination are considered together, with variations shaped around what we want to learn about the response.
Creative with a job to do
Headlines, supporting copy and visuals should make the offer easy to understand. We develop campaign assets around your brand and agree what needs your approval, including the accuracy of claims, availability and any details customers need to see.
Useful landing pages
We review whether the destination supports the campaign’s promise. Clear service information, relevant evidence and a straightforward next step can be planned into existing pages or scoped as new landing pages alongside our design and development work.
Reporting and refinement
We review spend, available conversion data and the quality of the enquiries reaching your team. The reporting explains what has changed and which decisions follow, while keeping measurement gaps and the difference between a lead and a sale visible.
A clear route from brief to review
Plan the campaign.
Learn from the response.
You have a say in the offer, creative and budget, with agreed checkpoints as the work moves forward.
Start with a conversationUnderstand the offer
Start with the business case.
We discuss what you sell, who it is for and which actions matter. Your margins, capacity, locations and previous campaign experience all help shape the brief. We also ask how enquiries are followed up, so the campaign reflects what happens after someone gets in touch.
- Your offer
- Useful outcomes
Agree the campaign plan
Put audience and budget in context.
We outline the proposed channels, audiences, campaign structure and initial creative needs. The scope makes advertising spend and our fees clear, alongside the approval process and review points. We discuss any landing page or measurement work needed before the campaign can begin.
- Channel plan
- Budget & scope
Create the journey
Connect the advert with its destination.
We develop the messages and creative, then check how the landing page supports them. You review the offer and business details before approval. Where the brief includes page changes, we coordinate that work so the visitor sees a consistent message from the advert onwards.
- Campaign creative
- Landing pages
Prepare and check
Give the launch a careful review.
Before launch, we review settings, destinations and the agreed measurement setup. We test the key website actions where access allows and resolve issues that would interrupt the journey. Account access, approvals and any outstanding dependencies are checked with your team before activation.
- Campaign checks
- Measurement
Launch and observe
Watch how the campaign begins to behave.
Once approved, we put the campaign live and review its delivery, spend and early response. We look for issues that need attention while allowing enough context for useful decisions. You know how to reach us if the offer changes or your team spots a problem.
- Campaign launch
- Direct contact
Review and refine
Use the evidence to choose the next change.
We discuss the results alongside your feedback on leads or orders. That helps identify whether the next improvement belongs in the audience, creative, landing page or follow-up process. We agree the priorities and any budget changes before moving into the next round of work.
- Performance review
- Next tests
A campaign people can follow
Catch attention.
Carry it through.
A relevant audience, a clear offer and a useful destination give the campaign a coherent purpose.
Put the audience before the advert.
Who needs this offer, where are they and what might prompt them to act? Those questions shape the campaign plan. We consider search intent and social audiences in relation to your business, rather than treating every channel the same.
- Relevant locations
- Audience planning
Give the message a clear focus.
The creative needs to explain the offer and make the next step understandable. We bring the headline, imagery and call to action together, then create purposeful variations so testing can answer a useful question about the response.
- Clear copy
- Considered creative
Make the destination do its share.
People arriving from a campaign should find what the advert led them to expect. We look at the details, evidence and contact or purchase journey, then use available data and customer feedback to decide what needs attention.
- Relevant pages
- Useful measurement
Good people.
Good working relationships.
Read what clients say about working with SJH: the care, communication and people behind our studio. Feedback from across our work together.
View our Google profileBefore we get started
Before we get started.
A few useful answers.
Scope, collaboration and what comes next. A little clarity before your first conversation about ppc & paid media.
Ask us anythingDo you manage Google Ads and social advertising?
Yes. Our paid media offer includes Google and Meta campaigns. We discuss your audience, objectives and budget before recommending the channel mix. The proposal sets out the campaign management, creative, landing page work and reporting included, so you can see how the parts fit together.
How much advertising budget do we need?
That depends on your market, offer, locations and the outcome you want to pursue. We discuss a sensible starting scope once we understand the business and available budget. Media spend and our management or creative fees are shown separately, and any proposed changes are discussed with you.
Can you review campaigns that are already running?
Yes. With the right access, we can review the existing account, campaign structure, creative, destinations and available results. We first establish what the campaigns are intended to achieve and how enquiries or sales are measured, then explain the opportunities and any limits to the review.
Will we need a new landing page?
We review the existing destination first. It may already support the campaign, need a focused improvement or benefit from a dedicated landing page. We explain the recommendation and include any design, development or content work in the agreed scope rather than assuming a new page is required.
How will we know whether the campaigns are working?
We agree meaningful measures at the start and review the data available alongside your feedback on lead quality or sales. Reports explain spend, response and the decisions that follow. Results depend on the offer, market and wider customer journey, so we do not promise a fixed return or number of enquiries.
A new offer. A fresh campaign. A clearer direction.
Give the next campaign
a clear purpose.
Tell us who you want to reach and what you want them to do. We’ll help join the plan, creative and website together.
Let’s talk paid media