A useful website. A useful enquiry.
A visitor is only useful to your business if they can understand the offer and take the next step. I bring website design, search visibility, paid advertising and enquiry handling together so each part of your online presence supports the same commercial goal.
5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay HeatonWork directly with Sam
A contact form submission is not always a useful enquiry. We start by looking at the work you want, the areas you serve, your capacity and the information you need before responding. That helps shape the offer, the pages and the questions we ask visitors.
For a training provider, that might mean course type, location and preferred dates. For a builder, it could be the kind of project and whether the customer is ready for a site visit. Collecting the right detail makes the website more helpful to the business after the click.
Work directly with Sam
People arriving from Google or an advert should land on a page that answers their question. I plan service pages with relevant work, straightforward pricing where appropriate and a clear route to call, enquire or book. Important details should be visible before a visitor has to hand over their contact information.
The page needs to work on a phone, load sensibly and explain why someone should choose you. A modest website can do that job well. ACL Forklift Training and other smaller builds in my portfolio show the kind of focused presentation that suits an enquiry-led business.
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SEO and AIO can help people discover relevant services over time; Google Ads can support targeted campaigns when the offer, budget and tracking are ready. I can plan these channels together while keeping their costs and measurement separate.
Where useful, I can also connect the website with a CRM or booking service. Ace Gas combines Leadzilla enquiry handling with ServiceM8 booking routes. Your setup may be different, but the same question applies: when someone gets in touch, who receives it and what happens next?
Work directly with Sam
I use the available evidence to understand which pages and campaigns are bringing relevant visitors, which actions they take and where enquiries get lost. Google Search Console, Analytics and Microsoft Clarity can each answer different questions when configured appropriately.
The aim is to improve lead quality and the customer journey, not to inflate a dashboard with low-value form fills. We agree what counts as a conversion, take account of consent and tracking limits, and use the results to choose the next improvement.
Work directly with Sam
An initial business website starts from £800 plus VAT, with a defined scope and twelve months of website and email hosting. A fuller lead-generation programme can include ongoing SEO, AIO, advertising management and practical website improvements, quoted around the work required.
Advertising spend and third-party services are set out separately. I will not promise a fixed number of leads before understanding your market, budget and capacity. The first step is a conversation about the customers you want and how you currently win them.
A clear starting point
Plus VAT · per project
Starting price for an agreed business website scope. Larger content, bespoke software and external subscriptions are quoted separately.
Discuss your projectRelevant work
The case studies explain the brief, the website and my role. Starting prices describe the service offer, not what an individual client paid.
Training & local lead generation
A focused website. Ready for the next enquiry.
A focused, entry-level website for a Wigan training business. I built a clear route from the available forklift and equipment courses to a conversation with Steve about on-site training.
Professional services
A focused build. A specialist proposition.
A professional website for Prism Ag Rural Planning, bringing specialist planning services, supporting evidence and relevant case studies into a clear enquiry journey.
Before we get started
No. Lead volume and quality depend on the offer, market, demand, competition, budget and follow-up. We agree useful measures and improve the process using real evidence.
Yes. A focused site can explain a specific service clearly and make it easy to enquire. It still needs suitable traffic, a credible offer and good follow-up.
Any advertising budget and management work are specified separately in the proposal, so the costs are clear.
One person to talk it through with
A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.
Tell me about your business