Useful answers. Clear evidence.
People increasingly use AI tools to research suppliers, compare options and understand unfamiliar services. AIO is the work of making your business information clear, credible and accessible in that environment. I approach it as part of a sound search strategy, alongside SEO rather than as a shortcut around it.
5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay HeatonWork directly with Sam
An AI assistant or a human visitor needs to understand what you do, who you help, where you work and what makes the offer suitable. I review that information across your main pages, case studies, profiles and important listings, then improve gaps and inconsistencies.
Specific explanations are more useful than a page full of broad claims. Pricing with sensible scope, practical questions, relevant examples and accurate business details help people compare services. They also give search and retrieval systems clearer material to work with.
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Important pages need to be accessible, linked within the site and available in readable text. I review the technical signals that can affect discovery, including indexability, canonical URLs and the way templates present key information.
Structured data can describe the visible business, person, service and page information consistently. It is not a way to hide extra claims from visitors or force a recommendation. Google’s guidance for AI features continues to emphasise established SEO practices rather than a separate special optimisation requirement.
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Your own project examples, genuinely attributed reviews and clear explanations of your process help establish context. I can connect platform pages and industry services with the relevant work so visitors can see why you are a suitable choice.
For my own business, that means explaining my direct involvement and showing different kinds of projects: smaller enquiry-led websites, e-commerce stores and ongoing development or consultancy. For your business, the proof should come from your work and your customers, not from invented statistics or generic AI-written praise.
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AI results vary across tools, prompts, time and context. A few searches can provide examples, but they are not a complete measurement of visibility. I separate observed mentions or referrals from estimates and avoid treating an isolated AI response as a guaranteed position.
Search Console, analytics and referral data can still help us understand discovery and useful visits. We choose the available measures, record their limits and look for improvements in the information and customer journeys that the business controls.
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I can improve the site’s copy, internal links, structured information and technical delivery, then carry those decisions through into your ongoing website care. Where a new page is needed, it should answer a distinct question rather than repeat the same service under another title.
Tell me how customers currently find you and which services need stronger visibility. I will review the material you have and recommend a proportionate plan. No AI tool, file or plugin can promise that your business will be selected or cited.
Relevant work
The case studies explain the brief, the website and my role. Starting prices describe the service offer, not what an individual client paid.
E-commerce & home interiors
A detailed catalogue. Support beyond launch.
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
E-commerce & homewares
A family business. A shop with warmth.
A focused WooCommerce shop for Blanket Box, with ongoing SEO, Google Ads, hosting and support for the Lancashire family business.
Before we get started
No. AI answers and citations depend on the tool, its sources, the prompt and the user’s context. I improve the information and technical foundations you control without promising inclusion.
You need useful, accurate content for people. Clear service explanations and accessible evidence can support conventional search and AI-assisted discovery together.
A plugin may support a particular task, but it does not replace useful content, trustworthy business information or sound technical delivery.
Research and measurement
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google search queries, pages, indexing and technical visibility.
Bing search visibility, sitemap and crawling information.
How visitors use the website and the conversions configured for your business.
Session and interaction insights where configured with appropriate privacy controls.
Link research, competitor analysis and technical audit information alongside your measured data.
One person to talk it through with
A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.
Tell me about your business