Home & trade services
Ace Gas
Local expertise, clearly presented.
Web design and development for Ace Gas. Hosting, search optimisation and maintenance keep the website supported beyond launch.
- Web Design
- Web Development
- Hosting
- SEO
- Maintenance
SEO & AI search.
Good answers. Easier to find.
Give your expertise a clearer place in search. Technical care, useful content and an honest view of what is changing.
150+ five-star reviews on Google
Award winningSearch starts with a real question
Your knowledge.
Within reach.
You know your business. Let’s help the people looking for it understand what makes you useful.
From a local service in Wigan to an online shop serving the UK, the right search plan starts with your customers. We explore what they need to know, which services matter commercially and how well your website answers those questions today.
You’ll work with people who explain the work, from the first review to the next round of improvements. We bring your content and technical priorities together, with an agreed scope and reporting that gives you something useful to discuss.
A few relevant examples from our studio
Different businesses.
Work with its own character.
Explore selected projects and the services we provided. Each case study explains our role in the wider work.
Retail & e-commerce
rucomfy
Comfort, with character.
A colourful retail website with products at its heart. Our work spans web design, development, hosting, SEO and ongoing maintenance.
- Web Design
- Web Development
- Hosting
- SEO
- Maintenance
Leisure & entertainment
Golf Fang
A personality worth exploring.
Web design and development for Golf Fang, with hosting, SEO and ongoing maintenance supporting the digital experience.
- Web Design
- Web Development
- Hosting
- SEO
- Maintenance
Work you can be part of.
Clarity before complexity
Be useful.
Be understood.
A service page should help someone make a decision. We look for the details only your business can contribute: how you work, who you help, what a project involves and the questions customers ask before they pick up the phone.
Search engines need to reach and understand that content too. We review site structure, important page information and technical obstacles, then prioritise the changes. Our development work can support agreed fixes when the problem sits behind the page.
GEO and AIO describe the interest in visibility through generated answers and AI search. We approach them through clear, reliable information and sound SEO. Google’s AI search features do not require special AI markup, and inclusion cannot be guaranteed.
See how we get thereA connected view of search
Find the gaps.
Build on the strengths.
A focused review or an ongoing programme: we agree the mix of research, content and technical work around your website.
A useful starting point
We review your important pages, available search data and current priorities. The aim is a manageable list of opportunities with a reason behind each one, so you can see where the work needs to begin.
Technical foundations
Crawl access, indexing signals, internal links and page structure form part of the technical review. We explain any issues we find, distinguish urgent fixes from longer-term improvements and agree who will put the changes in place.
Content with substance
Your services, products and customer questions shape the content plan. We help organise useful pages around the details people need, drawing on your own knowledge and evidence so the copy says something specific about your business.
Local relevance
For businesses serving Wigan and the surrounding area, we look at how clearly your website explains your services and coverage. Business information and local content should reflect where you actually operate and what customers can expect.
Clear information for AI search
We make your business, services and supporting evidence easier to understand in the content itself. Questions and answers earn their place when they help a customer, with accurate information taking priority over trying to manufacture an AI mention.
Progress in context
We agree the measures that matter, from relevant search traffic to enquiries or sales where measurement is available. Reports connect the work completed with the patterns we can see, alongside the questions that still need investigation.
A plan you can follow
Understand first.
Improve with purpose.
Research, implementation and review belong together. You know what we are working on and why it has made the list.
Start with a conversationYour priorities
Start with the business behind the searches.
We talk through your services, customers and commercial priorities, including where you operate and which enquiries are useful. If you have worked on SEO before, we ask what has already been tried. That gives the review a clear business purpose.
- Business goals
- Your audience
Review the website
Establish what is happening now.
With the agreed access, we examine your website and available search data. We look at the pages that matter, technical issues and gaps in the information customers need. The review gives us a starting point for prioritising work and discussing progress later.
- Site review
- Starting point
Agree the plan
A practical order for the work.
We group recommendations into a plan with clear responsibilities, deliverables and review points. Some changes may need your subject knowledge; others may involve development or new content. We discuss those dependencies and the budget before deciding what belongs in the first phase.
- Priorities
- Agreed scope
Make the improvements
Put the agreed priorities into practice.
We work through the technical and content tasks in the agreed scope. You review information about your business for accuracy, and we keep a record of meaningful changes. Where another team manages your website, we coordinate the handover of recommendations and implementation details.
- Technical work
- Content changes
Review the evidence
Look beyond one movement in a chart.
We review the available data alongside the changes made, seasonal demand and feedback from your team. Useful enquiries matter more than a number taken in isolation. We explain what the evidence suggests, where it is limited and what needs more time to assess.
- Search trends
- Lead quality
Choose what comes next
Keep the work connected to your business.
The next priorities grow from the review and what is happening in your business. A new service, product range or recurring customer question may change the plan. You can speak directly with us about the trade-offs before we agree the next round of work.
- Next priorities
- Direct support
From visibility to a useful conversation
Reach the right people.
Give them a reason.
Discovery matters most when the page that follows is useful, credible and easy to act on.
Meet a relevant search.
A good starting point is the question your customer is already asking. We connect services and products with useful page content, then look at the technical foundations that help search engines find and understand it.
- Search intent
- Clear structure
Make the answer worth reading.
What does the service include, who is it for and what happens next? Your experience helps answer those questions with detail. We shape the content so people can find the relevant information without working through vague promises.
- Useful detail
- Real questions
Turn interest into a next step.
An enquiry, a purchase or a conversation should have a clear route from the page. We consider contact details, calls to action and the information people need before reaching out, keeping your business goals in view.
- Clear journeys
- Useful enquiries
Good people.
Good working relationships.
Read what clients say about working with SJH: the care, communication and people behind our studio. Feedback from across our work together.
View our Google profileBefore we get started
Before we get started.
A few useful answers.
Scope, collaboration and what comes next. A little clarity before your first conversation about seo, geo & aio.
Ask us anythingWhat do SEO, GEO and AIO mean?
SEO means search engine optimisation. GEO and AIO are terms used for work concerned with visibility in generated answers and AI search experiences. We bring those considerations into the same practical plan: a technically accessible website, clear business information and content that helps your audience. The labels do not change the need for accurate, useful work.
Can you guarantee rankings or mentions in AI answers?
No. Search platforms decide what they show, and neither rankings nor inclusion in generated answers can be guaranteed. We agree the work, priorities and measures with you, then report on the evidence available. For Google’s AI features, there is no special AI schema or additional markup requirement beyond the relevant search foundations.
Do you help with local SEO in Wigan?
Yes. We can review your local service pages, business information and how clearly you explain the areas you cover. The work should reflect your real business and the customers you serve. We also work with businesses reaching wider UK audiences, so the plan follows your market rather than our studio postcode.
Can you work on a website another agency built?
We can start by reviewing the platform, available access and current setup. That lets us explain what we can change directly, what needs your existing developer and whether there are limitations to address. Any implementation work and ongoing support are agreed as part of the scope.
How much does SEO cost, and when will we see progress?
The scope depends on the website, its starting point, your market and the work required. We discuss a focused review or ongoing plan and set out the cost before starting. Search changes take time to assess, so we agree review points and avoid promising a fixed date for particular rankings or results.
A clearer place in the conversation
Bring your expertise.
Let’s make it clearer.
Tell us what you do, who you want to reach and what needs to improve. We’ll help work out a sensible starting point.
Let’s talk search