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Often still called Google My Business

Google Business Profile.
Make the real business clear.

Your Google Business Profile can be an important first impression for someone searching locally. I help review the information, service presentation and connection with your website, so customers can understand the business and choose a sensible next step.

5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay Heaton, web designer and full-stack developer in WiganSam Jay Heaton
Your developer. Your direct contact.

Work directly with Sam

Start with accurate business information

The profile should represent the real business: its correct name, suitable category, contact details and the location or service-area arrangement it is eligible to show. I review those details before proposing cosmetic changes.

I do not create fictional offices in target towns or use a location page as proof that a business is based there. My own service area extends beyond Wigan, but that does not mean I have an office in each place I work.

Work directly with Sam

Explain the services and the customer route

Useful service details, photographs and website links help a visitor understand what the business offers. I look at whether the profile leads to a relevant page and whether that page makes it easy to call, enquire, book or find practical information.

That connection matters. A profile and website with conflicting contact details, old prices or unclear services can create uncertainty at the moment someone is deciding whom to contact.

Work directly with Sam

Treat reviews as real customer feedback

I can help make genuine feedback easier to find and plan a reasonable process for requesting reviews from real customers. Review text must keep its source and context, and the business should respond in a way that reflects the actual experience.

A high review count can be valuable evidence for customers, but it does not justify claiming a market-wide ranking without a defensible comparison. I keep the wording accurate and avoid promising that a particular number of reviews will secure a Maps position.

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Review local visibility with the right limits

Local results depend on the searcher’s location and context as well as the business and query. I distinguish an observed search result from Search Console averages and from a dedicated local rank-tracking setup.

The work is quoted around the profile’s condition and the wider local SEO requirements. Suitable authorised access is needed before editing the profile, and eligibility or verification issues may require action by the business owner.

  • Business details and category review
  • Services, photographs and relevant website routes
  • Genuine review presentation and process advice
  • Joined-up local website and profile improvements

Before we get started

Good questions.
Straight answers.

Is Google My Business the same service?

Google Business Profile is the current name. People still commonly search for Google My Business or GMB support.

Can you guarantee a top Maps position?

No. Local results vary by relevance, competition, distance and context. I work on accurate information and practical improvements without promising a fixed position.

Research and measurement

The tools.
And the judgement behind them.

I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.

Google Search Console brand icon

Google Search Console

Google search queries, pages, indexing and technical visibility.

Bing Webmaster Tools brand icon

Bing Webmaster Tools

Bing search visibility, sitemap and crawling information.

Google Analytics brand icon

Google Analytics

How visitors use the website and the conversions configured for your business.

Microsoft Clarity brand icon

Microsoft Clarity

Session and interaction insights where configured with appropriate privacy controls.

Ahrefs

Link research, competitor analysis and technical audit information alongside your measured data.

One person to talk it through with

Your next move.
Let’s work it out.

A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.

Tell me about your business

Good things start with a conversation

Your next good
idea starts here.

Tell me about your business, your goals and what you need your website to do. I’ll help you work out the next step, from a first build to improvements and ongoing care.

07759 829 208[email protected]4 Bridgeman Terrace, Wigan,
Greater Manchester, WN1 1SX

I read your message and help you work out a useful next step.

Choose a service

What can I help with?

Pick the best fit. We can talk about the rest along the way.

Choose the main service you are interested in