Visible for the work you want nearby
Local SEO is about making your business a relevant, credible option when someone searches for a service in the area you actually serve. I connect the website, business information and local search work so the offer is clear and the next step is easy.
5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay HeatonWork directly with Sam
We begin with the work you want and the locations you can genuinely cover. A builder, training provider and specialist retailer may all serve local customers, but their search journeys and buying questions are different.
I review the current pages and Search Console evidence where access is available. That helps identify whether the business needs a stronger main service page, clearer area information, better internal links or a more focused set of landing pages.
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A local page should explain the service, how you work in that area and why the visitor should consider the business. Relevant projects, travel arrangements, availability and practical buying information are more useful than changing a town name in the same paragraph.
I do not create fictional offices or claim you are based in every town you serve. My own business is based in Wigan and works with clients across the North West and further afield; the wording should make that relationship clear.
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Google Business Profile can help customers understand a real business through its details, services, photographs and reviews. I can review the profile alongside the website for consistency and useful opportunities, subject to authorised access and eligibility.
Reviews need their real source and context. I can help make feedback easier for visitors to find and connect suitable testimonials with relevant services, without inventing praise or promising that a review count guarantees a ranking.
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Local visibility still depends on a website that can be accessed and understood. I check important titles, headings, links, indexability and contact journeys, then implement agreed improvements rather than leave the work as a list of suggestions.
On-page SEO is included in my new business website builds from £800 plus VAT. Ongoing local SEO is quoted around the business and work required. My pay-monthly website rental offer starts from £100 plus VAT a month with local-business SEO and AIO included, subject to its agreed scope and twelve-month minimum.
Work directly with Sam
Search results vary by location, device and context. I distinguish Search Console averages from a specific local rank check and focus the reporting on useful visibility, enquiries and the actions available to improve the site.
Tell me the services and areas you want to grow. We can review the starting point and create a proportionate local plan, without building a large collection of near-identical pages or promising first place.
Relevant work
The case studies explain the brief, the website and my role. Starting prices describe the service offer, not what an individual client paid.
Training & local lead generation
A focused website. Ready for the next enquiry.
A focused, entry-level website for a Wigan training business. I built a clear route from the available forklift and equipment courses to a conversation with Steve about on-site training.
Before we get started
Not automatically. Each page should serve a distinct customer need with useful local information. Thin town-swapped pages can create duplication without helping visitors.
No. Results depend on relevance, competition, location and other factors. I report what was measured and work on the factors the business can improve.
Research and measurement
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google search queries, pages, indexing and technical visibility.
Bing search visibility, sitemap and crawling information.
How visitors use the website and the conversions configured for your business.
Session and interaction insights where configured with appropriate privacy controls.
Link research, competitor analysis and technical audit information alongside your measured data.
One person to talk it through with
A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.
Tell me about your business