Search work that understands the shop
A shop’s search performance depends on more than a few keywords on the homepage. Products, categories, availability, feeds and the buying journey all matter. I can work on the website and the search plan together, with an e-commerce SEO service starting from £400 plus VAT a month.
5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay HeatonWork directly with Sam
Category pages help people navigate a range and understand the differences between products. I review the structure, page content and internal links so important ranges have a useful home rather than depend on a search filter or an unplanned collection of product pages.
We prioritise the categories that matter commercially, taking account of demand, margins, stock and the quality of the current pages. Useful explanations and sensible product groupings help the customer as well as the search work.
Work directly with Sam
Products need accurate names, relevant descriptions, useful specifications and clear options. I can review the content and template together, so important details are not hidden by the way the site is built.
The plan also considers duplicate or thin content, out-of-stock behaviour and the relationship between variants. Not every technical warning requires the same fix; the decision should reflect the platform and how customers buy the range.
Work directly with Sam
The agreed monthly service can include Google Merchant Center management and support for free listings, alongside the website work. Feed access, product data, policy requirements and the account’s current state are checked before changes are planned.
Free listings are distinct from a paid advertising budget, and eligibility does not guarantee that every product will be shown. If Google Ads is also part of the work, the spend and management scope are set out separately.
Work directly with Sam
The service can include agreed stock and competitor-pricing monitoring, website improvements and off-page SEO. We define the catalogue coverage, competitors, sources and update frequency so monitoring has a useful purpose and a realistic scope.
Simply Worktops and Blanket Box are WooCommerce clients for whom my work includes SEO, Google Ads, hosting and support. Those relationships show the benefit of considering the shop and its marketing together; they are not a promise that another store will achieve the same result.
Work directly with Sam
The starting service includes agreed category SEO, product SEO, Merchant Center/free listings management, monitoring, website improvements and off-page work. The full proposal explains priorities, access requirements and the amount of work appropriate to the catalogue.
I use available Search Console, analytics and research evidence to review progress, keeping source dates and limitations clear. Tell me what you sell, how large the range is and where the store currently struggles; we can build a plan around the business rather than a generic checklist.
A clear starting point
Plus VAT · per month
The exact scope and any ongoing costs are agreed in your proposal.
Discuss your projectRelevant work
The case studies explain the brief, the website and my role. Starting prices describe the service offer, not what an individual client paid.
E-commerce & home interiors
A detailed catalogue. Support beyond launch.
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
E-commerce & homewares
A family business. A shop with warmth.
A focused WooCommerce shop for Blanket Box, with ongoing SEO, Google Ads, hosting and support for the Lancashire family business.
Before we get started
No. The SEO service and Google Ads spend are separate. Any paid campaign management is also specified in the proposal.
The proposal defines catalogue coverage, competitors, sources and frequency. The starting price does not imply unlimited monitoring.
Yes, agreed implementation can be part of the service. Larger new features or integrations may need a separate development quote.
Research and measurement
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google search queries, pages, indexing and technical visibility.
Bing search visibility, sitemap and crawling information.
How visitors use the website and the conversions configured for your business.
Session and interaction insights where configured with appropriate privacy controls.
Link research, competitor analysis and technical audit information alongside your measured data.
One person to talk it through with
A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.
Tell me about your business