Google Search Console
Google search queries, pages, indexing and technical visibility.
Wigan-based. Working with your business.
SEO Bolton.
Make the right local work easier to find.
If you serve customers in Bolton, your website needs to explain the work you take on and help the right person contact you. I’m Sam Jay Heaton, based in Wigan. I work directly with businesses on practical SEO and the website improvements behind it.
5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay HeatonYour developer. Your direct contact.
Work directly with Sam
Start with the job you want to win
For a local service business, a broad increase in visitors may be less valuable than a clearer route to one important service. We look at the work you want, the areas you can cover and the information needed before an enquiry is worth following up.
That helps decide whether the site needs a stronger service page, a more useful description of coverage or clearer evidence of the work. I do not assume that every nearby town needs a separate page.
Work directly with Sam
Make an enquiry easier to qualify
A visitor should understand what you provide, how the process begins and whether you are a suitable fit. I can improve the page structure, contact routes and form questions, as well as the titles, headings and internal links supporting search.
If you use a CRM or booking service, the next step after the enquiry matters too. A clearer handover can be useful even before the business needs a larger marketing programme.
Work directly with Sam
Connect local information with technical care
I review the consistency of business details and the website’s important technical signals. Where authorised access is available, Google Business Profile and Search Console can add useful context; if access is missing, I explain that limit rather than invent figures.
I can implement agreed changes directly or work with your existing supplier. My location remains Wigan: this is a service for Bolton businesses, not a claim to operate a separate Bolton office.
Work directly with Sam
A plan based on useful evidence
The proposal follows a review of your current site, priorities and competition. I report source dates and distinguish period-average search positions from a specific location check. Rankings and enquiry totals are not guaranteed.
Send the website address, the main service you want to grow and the kind of customer you need. We can identify a practical next stage without turning the site into a collection of repeated town pages.
- Service and coverage clarity
- Local profile and website consistency
- Useful enquiry journeys
- Prioritised technical and content changes
Before we get started
Good questions.
Straight answers.
Are you based in Bolton?
I am based in Wigan and work with Bolton businesses directly, including remotely. I do not claim a separate Bolton office.
Do you make the SEO changes?
Agreed content and technical implementation can be included, with the work and access requirements set out in the proposal.
Research and measurement
The tools.
And the judgement behind them.
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Bing Webmaster Tools
Bing search visibility, sitemap and crawling information.
Google Analytics
How visitors use the website and the conversions configured for your business.
Microsoft Clarity
Session and interaction insights where configured with appropriate privacy controls.
Ahrefs
Link research, competitor analysis and technical audit information alongside your measured data.
One person to talk it through with
Your next move.
Let’s work it out.
A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.
Tell me about your business