Google Search Console
Google search queries, pages, indexing and technical visibility.
Wigan-based. Working with your business.
SEO Liverpool.
Turn useful information into a clearer journey.
Whether a customer is comparing a service, choosing a place to visit or looking for a specialist supplier, the website needs to answer the practical questions. I’m Sam Jay Heaton, based in Wigan, working with Liverpool businesses on search and the pages behind it.
5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay HeatonYour developer. Your direct contact.
Work directly with Sam
Understand the decision before planning the page
We look at what the visitor needs to know before they enquire, book or buy. That may include the service scope, availability, location, delivery or the process that follows. Clear information can reduce uncertainty and make the enquiry more useful.
The search structure should follow those differences. A genuinely distinct service deserves a useful page; a duplicate page with another place name usually does not add the same value.
Work directly with Sam
Connect the content with proof and action
I can improve service explanations, relevant project examples and the routes through the site. Genuine photographs, attributed feedback and accurate process details support the offer better than generic claims of being the best.
For an enquiry-led site, the form and contact options should match the service. For a booking journey, the website needs to explain whether the next step is a confirmed booking or a request awaiting a response.
Work directly with Sam
Review the technical foundations
I check important titles, headings, links, indexability and canonical signals, with the scope focused on useful pages and recent work. Where suitable access is available, Search Console and analytics help provide context for the decisions.
I can implement the agreed changes or work alongside your current developer. Ongoing SEO and AIO can be planned together, but neither a technical fix nor an AI tool can guarantee a particular search result.
Work directly with Sam
A Wigan-based developer, working directly with you
My existing Liverpool service information is clear that I work from Wigan with businesses across Merseyside. I keep that relationship accurate rather than claim a fictional local office.
Tell me which service or customer journey needs to work harder. I can review the current site and put together a proportionate plan with clear priorities, costs and evidence for the next decision.
- Clear service and visitor information
- Relevant project evidence
- Useful enquiry and booking journeys
- Technical and on-page implementation
Before we get started
Good questions.
Straight answers.
Are you located in Liverpool?
My base is Wigan and I work with Liverpool and Merseyside businesses. I do not claim a separate Liverpool office.
Is this only for local searches?
No. The right plan depends on whether the business serves a local area, a national market or an online product audience.
Research and measurement
The tools.
And the judgement behind them.
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Bing Webmaster Tools
Bing search visibility, sitemap and crawling information.
Google Analytics
How visitors use the website and the conversions configured for your business.
Microsoft Clarity
Session and interaction insights where configured with appropriate privacy controls.
Ahrefs
Link research, competitor analysis and technical audit information alongside your measured data.
One person to talk it through with
Your next move.
Let’s work it out.
A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.
Tell me about your business