Beyond the nearest postcode
If your customers can come from across the UK, the search plan needs to reflect that. I help businesses organise their services, expertise and website structure around the questions people ask before choosing a national supplier.
5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay HeatonWork directly with Sam
Nationwide visibility is not simply local SEO with the location removed. We need to understand which customers you can serve, how the service is delivered and what makes your offer competitive beyond the immediate area.
That may mean specialist B2B services, a product range, consultancy or remote delivery. The website should explain the logistics, support and practical limits that help a prospective customer decide whether the business is a fit.
Work directly with Sam
I map the main services and the more specific buying questions beneath them. A broad page can introduce the offer, while supporting pages explain genuinely different requirements, sectors or solutions in more detail.
The aim is a browseable hierarchy with clear internal links. Repeating the same offer across dozens of lightly altered pages can dilute the message. A smaller set of stronger pages can give both customers and search systems a clearer understanding of the business.
Work directly with Sam
Case studies, practical explanations, product detail and attributed client feedback help support the offer. I can connect those examples with the relevant services so visitors see the work in context rather than a disconnected wall of logos.
A national business also needs clear contact, company and service information. A website that looks polished but leaves basic questions unanswered can lose a visitor before a form is opened.
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I review crawlability, internal links, canonicals and the templates that deliver the content. Where the site needs changes, I can implement agreed development and content work or coordinate with your team.
For a larger site, prioritisation matters. We choose the pages and technical issues most likely to affect important customer journeys, then allow time to measure the changes. A daily rewrite is not a substitute for a coherent plan.
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Search Console and analytics can help identify useful queries, landing pages and journeys, with the dates and data limits made clear. I use the available evidence to decide what to improve next, rather than promise a universal traffic target.
Nationwide SEO is quoted around the website, competition and required implementation. Tell me what you sell, who buys it and how your service reaches them; I can help shape a practical growth plan.
Relevant work
The case studies explain the brief, the website and my role. Starting prices describe the service offer, not what an individual client paid.
Technology & professional services
Part of the business. Beyond the build.
Bespoke web development, consultancy and ongoing digital support for Digital Space, spanning maintenance, SEO, marketing materials and reporting.
E-commerce & home interiors
A detailed catalogue. Support beyond launch.
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
Before we get started
It can be, if the service or product can genuinely reach a wider market. The plan should match capacity and commercial priorities rather than simply target broad keywords.
International expansion needs separate consideration of countries, languages, delivery and search behaviour. I can assess that requirement rather than treat it as a simple location change.
Research and measurement
I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.
Google search queries, pages, indexing and technical visibility.
Bing search visibility, sitemap and crawling information.
How visitors use the website and the conversions configured for your business.
Session and interaction insights where configured with appropriate privacy controls.
Link research, competitor analysis and technical audit information alongside your measured data.
One person to talk it through with
A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.
Tell me about your business