Manchester businesses. Direct access to Sam.
Your website might need to start a conversation, sell a product or support a trade account. I work directly with Manchester businesses to plan the right journey, design it properly and connect the useful parts behind it, with ongoing care agreed from the start.
Useful online. Useful behind the scenes.
If you sell to trade buyers, the useful next step might be registering for an account rather than checking out at a public price. If you provide a service, it might be a focused enquiry that gives your team enough information to respond. I start with those decisions before recommending layouts or features.
My work with Manchester-based Sumison is a good example. The trade hardware website combines a product catalogue with customer pricing features and integrations. It is a different brief from a simple company website, so the planning has to cover both what a buyer sees and what happens when an order comes in.
I am based in Wigan and work with Manchester clients directly. My Web Design Wigan service has the same personal approach: you speak to the person planning and building the website. A call can establish what you need now, what is worth connecting and what can sensibly wait.
What matters in the work
Separate the main jobs your website needs to do: explain a service, attract an enquiry, support an existing customer or sell. Giving every visitor the same route can create unnecessary steps. I help you decide which journeys deserve their own space.
Trade customers may need a different experience from retail shoppers. We can plan registration, approved-account access and customer pricing where appropriate, with the rules documented before development. Those decisions affect both the interface and the cost of the project.
Categories, finishes, sizes and specifications should help a buyer narrow the choice. I work with the information you have and identify gaps before catalogue setup, so a polished layout is supported by product details that actually answer purchasing questions.
An order system or stock feed is useful when the data flow is clear. I review what the existing tools support, which system owns each field and how exceptions should be handled before suggesting a connection or making a fixed promise.
Routine changes should have a practical home. We agree who will manage pages, product information and offers, then choose an editing setup suited to those jobs. A WooCommerce build is one option; it is not the answer to every requirement.
I can provide agreed hosting, maintenance and improvements, with responsibilities clear from the outset. Ongoing marketing is discussed separately from the initial website and on-page SEO setup.
From the portfolio
Selected work showing the requirements and relationships discussed on this page.
Sumison is a longstanding Manchester client whose trade website uses WordPress, WooCommerce and Elementor. The project includes customer discounts and trade pricing, Linnworks integration and payment options including Super Payments, PayPal and Stripe. An account-led buying route gives this hardware business a different brief from a conventional retail shop, with product information, customer rules and operations considered together.
Simply Worktops provides another product-led example from my wider portfolio. I built its WooCommerce website and provide SEO, AIO, Google Ads, hosting and maintenance. This kind of relationship brings the shop and its ongoing care into the same conversation, while giving each part of the work a clear role. It is a useful reference when discussing your own catalogue and support requirements.
The detail behind the work
We can start with the practical questions your customers and team face. That gives the design a purpose and helps keep technical scope, costs and responsibilities visible.
We identify your audiences and their different next steps. A prospective trade account, an existing customer and a first-time retail shopper may need different information. I use that to shape the page structure, navigation and enquiry or checkout routes before moving into visual design.
For a focused business website, the priority may simply be clear services and an effective enquiry. Where online selling is essential, my e-commerce service covers the broader build, while the manufacturer and trade supplier page explains the more specialist buyer decisions.
Before committing to an integration, we look at the product data, account rules, stock source and order handling. Access to the existing systems matters. I explain what is supported, what needs custom work and where a third-party charge or licence could affect the overall budget.
Content needs the same care. You know your products and customers; I help organise the information into useful pages. If there is an existing website, we review important content and URLs so the redesign includes a considered retention and redirect plan rather than an unexplained change of address.
The design should make the important choices clear on a phone as well as a desktop. I build around the agreed content and functionality, then check the main journeys using suitable test information. Any checkout, account or API testing needs an appropriate agreed test route.
I also check the page structure, metadata, canonical URLs and crawl directives as part of the release work. These are foundations for search visibility, not a ranking guarantee.
We agree the launch handover and the work that follows. That may mean your team handles products while I manage technical care, or a broader improvement arrangement. Website maintenance and marketing have different responsibilities, so the proposal should make those distinctions easy to understand.
If a smaller local business prefers a monthly arrangement, the £100 plus VAT monthly service is an ongoing rental with a 12-month minimum and local SEO/AIO included. It is not an instalment plan that transfers ownership after the first year.
A clear starting point
Business websites start from £800 plus VAT. Online shops start from £1,500 plus VAT. I agree the pages, features, content responsibilities and any additional costs with you before work starts.
Discuss your projectYour starting price
Plus VAT · per project
Plus VAT per project. Includes the agreed website build and first year of website and email hosting. Complex integrations, large migrations and third-party subscriptions are scoped separately. E-commerce starts from £1,500 plus VAT.
Before we get started
I am based in Wigan and work with Manchester businesses directly. Calls and meetings are arranged around the project; I do not present a Manchester office that does not exist. The important part is having a clear working relationship with the person responsible for the design and development.
Yes, where the chosen platform and agreed account rules support it. Sumison is a real example of customer discounts and trade pricing. Your catalogue, registration process, approval rules and integrations still need individual planning, so a complex trade shop should not be assumed to fit the standard starting price.
I can review the system and its supported integration options before recommending an approach. The available API, data quality, licence terms and required order flow all matter. We need a clear agreement on what the connection will do, how it is tested and who handles exceptions.
That depends on the content, selling model, editing requirements and systems involved. I can explain the trade-offs rather than choose a platform before understanding the brief. Existing platforms can also be reviewed; an improvement project does not automatically require replacing the whole website.
I can build clear, crawlable pages around the agreed services and customer needs, with on-page SEO included in scope. No particular position or AI citation can be promised. Once pages are approved for indexing, actual performance needs measuring over time rather than inferred from the fact a new page exists.
Connected services
Your next chapter
Tell me what you are working towards. I’ll help you find a useful next step.
