WordPress commerce with room to grow
WooCommerce brings online selling into WordPress. I can build a new store, improve an existing one or develop the features your sales process needs, with attention to both the customer journey and the work behind the order.
5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay HeatonWork directly with Sam
The product range shapes the store. We discuss categories, variations, product information, delivery rules and how customers compare options. A useful category structure helps people find the right item and gives the search work a clearer foundation.
The checkout also needs to fit the business. Payment options, taxes, shipping and customer accounts should be understood before a design is treated as finished. I test the agreed journeys using a safe route rather than assume a good-looking product page means the store is ready.
Work directly with Sam
WooCommerce can support different kinds of selling, including customer-specific pricing and trade requirements when the right rules and implementation are in place. We define who sees which prices, how accounts are approved and how exceptions are handled.
Sumison is a verified example of my WordPress/WooCommerce work, with trade pricing features and Linnworks integration. Simply Worktops and Blanket Box are further WooCommerce projects with ongoing search and advertising support. Their different briefs show why the store needs to follow the business model.
Work directly with Sam
For an existing shop, I review the current plugins, custom code, feeds and integrations before recommending changes. A small layout improvement and a stock-system integration carry very different risks. Live orders and customer records need a sensible release and recovery plan.
I can also help with category and product content, Merchant Center/free listings support and performance issues. New features should be tested against the existing checkout and account journeys, not added in isolation.
Work directly with Sam
New e-commerce builds start from £1500 plus VAT for an agreed scope, including design, development, on-page SEO and first-year website/email hosting. WordPress builds include the managed Pro toolkit; payment fees and specialist external services are identified separately.
E-commerce SEO starts from £400 plus VAT a month. Maintenance, advertising and additional development can be planned around the shop’s requirements, with a clear distinction between routine care and a new feature project.
A clear starting point
Plus VAT · per project
Catalogue complexity, imports, bespoke integrations, payment-provider fees and external platform subscriptions are scoped separately.
Discuss your projectRelevant work
The case studies explain the brief, the website and my role. Starting prices describe the service offer, not what an individual client paid.
E-commerce & home interiors
A detailed catalogue. Support beyond launch.
A WooCommerce website for Simply Worktops, backed by my ongoing SEO, AIO, Google Ads, hosting and website maintenance services.
E-commerce & homewares
A family business. A shop with warmth.
A focused WooCommerce shop for Blanket Box, with ongoing SEO, Google Ads, hosting and support for the Lancashire family business.
Before we get started
Where a suitable authorised integration or API exists, I can scope the data flow, update rules and error handling before implementation.
Yes. I review the store first and recommend focused improvements where they are the better option.
One person to talk it through with
A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.
Tell me about your business