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Wigan-based. Working with your business.

AIO Manchester.
Explain complex services with confidence.

A technical or multi-service business needs more than a short summary to help someone choose a supplier. I work with Manchester businesses on clear, specific information for people using search engines and AI tools, with practical implementation from my Wigan base.

5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay Heaton, web designer and full-stack developer in WiganSam Jay Heaton
Your developer. Your direct contact.

Work directly with Sam

Make the specialist offer understandable

A buyer may need to compare platforms, integrations, delivery approaches or support arrangements before contacting a business. I help structure those explanations around the questions that affect the decision, with the right level of technical detail.

That can include a main service page supported by distinct solution or industry pages. The relationship between them should be clear so visitors can browse the offer without meeting the same generic content repeatedly.

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Connect expertise with relevant proof

Project examples can show the context, delivered work and practical requirements behind a service. I can help turn supplied facts into useful stories while separating measured results from assumptions or marketing estimates.

Accurate author, company and service information adds context, but structured data should match the visible page. It is not a route for publishing stronger claims to machines than you would show a customer.

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Support the people maintaining the content

A business with several contributors needs a sensible way to keep technical and commercial information current. I can work with an internal team or external supplier to clarify responsibilities, improve templates and implement useful content or linking changes.

Compatible AI/MCP tools may help with approved tasks on a suitable website. Permissions and review are part of that setup; adding agent access does not remove the need for someone to understand what the site is publishing.

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Keep measurement proportionate

AI answers vary by tool, prompt and context. I distinguish an observed mention, a referral visit and a broader estimate, rather than turn a handful of prompts into a guaranteed visibility score.

Tell me which services are difficult to explain and which customer questions keep coming up. We can build an AIO and SEO plan around useful information, supported by the technical delivery needed to keep it accessible.

  • Specialist service and solution content
  • Case studies with source-backed claims
  • Consistent business and author information
  • Implementation alongside existing teams

Relevant work

Real briefs.
Different starting points.

The case studies explain the brief, the website and my role. Starting prices describe the service offer, not what an individual client paid.

Digital Space homepage on desktop

Technology & professional services

Digital Space

Part of the business. Beyond the build.

Bespoke web development, consultancy and ongoing digital support for Digital Space, spanning maintenance, SEO, marketing materials and reporting.

  • Web Development
  • Consultancy
  • Maintenance & Support
  • SEO
  • Email Marketing
  • Design & Reporting
Explore the project

Before we get started

Good questions.
Straight answers.

Can you work with our content or development team?

Yes. I can contribute to structure, technical implementation or a defined review scope alongside the people already involved.

Do we need an AI page for every service and city?

Only where a distinct page has useful information for a real audience. Repeated pages with changed keywords are not the goal.

Research and measurement

The tools.
And the judgement behind them.

I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.

Google Search Console brand icon

Google Search Console

Google search queries, pages, indexing and technical visibility.

Bing Webmaster Tools brand icon

Bing Webmaster Tools

Bing search visibility, sitemap and crawling information.

Google Analytics brand icon

Google Analytics

How visitors use the website and the conversions configured for your business.

Microsoft Clarity brand icon

Microsoft Clarity

Session and interaction insights where configured with appropriate privacy controls.

Ahrefs

Link research, competitor analysis and technical audit information alongside your measured data.

One person to talk it through with

Your next move.
Let’s work it out.

A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.

Tell me about your business

Good things start with a conversation

Your next good
idea starts here.

Tell me about your business, your goals and what you need your website to do. I’ll help you work out the next step, from a first build to improvements and ongoing care.

07759 829 208[email protected]4 Bridgeman Terrace, Wigan,
Greater Manchester, WN1 1SX

I read your message and help you work out a useful next step.

Choose a service

What can I help with?

Pick the best fit. We can talk about the rest along the way.

Choose the main service you are interested in