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Wigan-based. Working with your business.

SEO Manchester.
A clearer structure for a broader offer.

A business with several services, products or decision-makers needs a search structure that makes the offer easy to understand. I’m Sam Jay Heaton, a Wigan-based developer working with Manchester businesses on SEO, content and the technical changes needed to support them.

5.0 from 165 Google reviews Verified 5 November 2026
Sam Jay Heaton, web designer and full-stack developer in WiganSam Jay Heaton
Your developer. Your direct contact.

Work directly with Sam

Separate genuinely different buying decisions

A broad service page can introduce the business, but a specialist buyer may need more detail before making contact. I help organise the main services and supporting pages around distinct requirements, rather than give several near-identical pages different keyword labels.

For a B2B or technical service, that can mean explaining the problem, the implementation process, relevant work and the information needed for a proposal. The content should help a person choose, not simply repeat a search phrase.

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Use the development work to support the content

Useful search content can be limited by the way the website is built. I can review templates, navigation, internal links and indexability, then implement the agreed improvements or coordinate them with your existing team.

That joined-up role is useful when a business already has marketing staff or another supplier. The goal is a workable plan with clear responsibilities, not a second set of recommendations that no one can apply.

Work directly with Sam

Match the plan to the business model

Local customer acquisition, nationwide consultancy and e-commerce need different priorities. We establish who buys, where the service can be delivered and which pages support the commercial goal before choosing the work.

For online stores, an e-commerce SEO service starts from £400 plus VAT a month with a defined scope. Other projects are quoted after review. A local page does not imply that every service has the same price or needs the same campaign.

Work directly with Sam

Clear reporting and direct contact

I use available Search Console, analytics and research evidence with its dates and limits made clear. We look for useful visibility and relevant enquiries, while allowing time for changes to be crawled and measured.

You work directly with me from my Wigan base. Tell me the services or products you want to grow and who handles the site today; I can suggest a focused review and an implementation plan.

  • Service and topic architecture
  • Technical development and template improvements
  • B2B, local or e-commerce priorities
  • Practical collaboration with existing teams

Relevant work

Real briefs.
Different starting points.

The case studies explain the brief, the website and my role. Starting prices describe the service offer, not what an individual client paid.

Digital Space homepage on desktop

Technology & professional services

Digital Space

Part of the business. Beyond the build.

Bespoke web development, consultancy and ongoing digital support for Digital Space, spanning maintenance, SEO, marketing materials and reporting.

  • Web Development
  • Consultancy
  • Maintenance & Support
  • SEO
  • Email Marketing
  • Design & Reporting
Explore the project

Before we get started

Good questions.
Straight answers.

Do you have a Manchester office?

I work with Manchester clients from my Wigan base. Meetings and collaboration arrangements are agreed around the project.

Can you work with our marketing team?

Yes. I can help with planning, technical implementation or a defined part of the SEO work alongside your team.

Research and measurement

The tools.
And the judgement behind them.

I use website data and research tools together to understand what to improve, then connect the recommendations with the work on your site.

Google Search Console brand icon

Google Search Console

Google search queries, pages, indexing and technical visibility.

Bing Webmaster Tools brand icon

Bing Webmaster Tools

Bing search visibility, sitemap and crawling information.

Google Analytics brand icon

Google Analytics

How visitors use the website and the conversions configured for your business.

Microsoft Clarity brand icon

Microsoft Clarity

Session and interaction insights where configured with appropriate privacy controls.

Ahrefs

Link research, competitor analysis and technical audit information alongside your measured data.

One person to talk it through with

Your next move.
Let’s work it out.

A first website, a search problem or a system that needs to work harder. Tell me what you want to achieve.

Tell me about your business

Good things start with a conversation

Your next good
idea starts here.

Tell me about your business, your goals and what you need your website to do. I’ll help you work out the next step, from a first build to improvements and ongoing care.

07759 829 208[email protected]4 Bridgeman Terrace, Wigan,
Greater Manchester, WN1 1SX

I read your message and help you work out a useful next step.

Choose a service

What can I help with?

Pick the best fit. We can talk about the rest along the way.

Choose the main service you are interested in